Today i share with you the post Awesome Branding Ideas for Graphic Designers Inspiration. This inspirational post can inspire the designers for create a new branding options.
Milk is so much fun with MooGoo!The ChallengeEuropean hot and cold milk syrups were intended for 4-10 year old children and adults. The task was to help concerned mothers make their kids want to drink milk. At present 3 attractive flavors are produced – caramel, cocoa, and vanilla.The SolutionThe Project commenced with brand name development. Moo – is a cow sound, goo – comes fromgooey, which is attributable to a syrup. With the brand name decided, we moved to brand visualization process and developed a brand character of happy super-cow to communicate the brand promise to the target.The ResultThe brand firstly launched in Slovakia and had a great market success, shaping a new product category. At present, the brand is planning its expansion to other European countries.
Bzzz PremiumNothing can be more compelling than design inspired by nature.The ChallengeLocal honey manufacturer set the assignment of developing a name, logo and packaging for a quality natural honey. After the development of hexagon-shaped cupboard packages, we were given a new task: wrap the limited edition of honey jars as if they were a business gift.The SolutionThe initial sketches made by our art director during the briefing session with the client served as packaging concept for the product. Designed in a notion of biomimicry, the wooden hive left no room for alternative concepts and made the way to the technical execution. What any other container can pretend to enclose honey better than the hive itself?As to the brand name and the logo, they were developed to resemble the natural buzz and bee waggle dance.The ResultWe are very proud with this project for many reasons. It was not only the fact that it garnered unprecedented number of respected awards in design and advertising industries but possibly more gratifying still has been great positive feedback from all over the world.
Louis Charden illustrations
Graphic illustrations of Louis Charden brand character life story are indispensable and the most valuable part of the café shop and bakery identity.
POPOK 3, Identity
Veni, Vidi, Crack!The ChallengePopok International Advertising Festival is an annually held event in Armenia. Backbone was challenged to develop Popok3 identity as well as come up with a gift idea for judges commitee.The SolutionAdvertising Festival is a creativity battle. With this in mind, we chose martial identity for the event, successfully deploying the festival brand name in the identity. Popok – is walnut in Armenian. We paraphrased the famous slogan into the identity theme and developed different military brand characters with a walnut as a base. More than 30 military characters of different time and national origin enriched the identity.As to the judges’ gift, we decided to make it a very Armenian one with the constraining martial identity. Can you imagine what we did? We took the best and most famous Armenian walnut made food (except for cognac), applied appropriate martial-like wrapping and packaging and presented them in wooden military boxes.The ResultThe identity was greatly welcomed by the festival community. The reaction of the juries was a fascinating one: they were shocked to receive Armenian cognac in glass hip flask, sweet walnut shoujukh, chocolate covered walnut candies, walnut stuffed dried fruits, and walnut jam in military wrapping.
What if the equation were turned around and instead of seeking nutrition in a bottle of yogurt the buyers were seeking toys on a dairy products shelves.The ChallengeYogu Mogu brand created to provide caring and concerned mothers with new choice of healthy and nutritional product for their children. Backbone team was challenged to create and tie a personage to the brand that would be appealing to 4-10-year old children.The SolutionBackbone’s approach went far beyond the brief requirements, exceeding the expectation of both the client and the audience. We came up with radical and brave proposition – not to tie a personage to the brand but to make a personage out of product packaging. Designers spent a great deal of time experimenting with different personalities and ended up developing them with similarity to insects – lady bug, bee and dragonfly. Then we applied professions to them and designed their facial expressions to play off the characteristics of each profession they represented.The ResultThe implementation of the approach yielded a shift in products categories, blending a dairy product with toys. Toy containers became a genuine Point of Difference, delivering new positioning of yogurts and exceeding traditional expectations. No more persuasive techniques are to be exercised by mothers as they were driven to the store shelves BY the children. As to the healthful bottles, they are voluntarily and enthusiastically emptied to further become a good media for role playing.
Sometimes nutrition facts are far less persuasive than the engaging packaging!The ChallengeBackbone was bought to boost yogurt-using culture among 14- to 32-year-old demographic.Being dissatisfied with the previous design, the client set the task of making the MOJO bottles more appealing to the target.The SolutionDuring the first stage of work, the designers concentrated on stylish looking concept and explored ways to express it visually in the slim-shaped fitness body container. With the shape decided, they moved to stage two – designing bold and expressive typography and visualizing product’s flavor range. To convey the natural origin of the yogurts, we decided to use pure photos of fruits and milk. After extensive photosessions the final design was eventually made on the version of mixing brand name letters with fruit photos on dominating fresh-looking white background. Fruit colors drove the design color palette and helped to organize the product range.
The new “look and feel” of MOJO yogurts immediately enticed the target to the product. Backbone not simply accomplished the task of capturing the young audience through creating distinguished and colorful packaging but executed and drove yogurt market transformation.
It soon became proven market leader in its category and became the client company’s primary marketing vehicle.